Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, September 28, 2020

The Gift of Motivation...

 Writers, like anyone else, sometimes lose motivation to do their job. We have to solve problems in marketing, public relations, communications, business relationships, balancing work-family, and creating new projects. There are times you need a little pick-me-up. Enter someone who says the right thing, or does something, that gives you that boost.



 

This was a gift from my Aunt Dolores and my Uncle Ed (love you guys!). They've been big supporters of me, my Evolution Revolution series, and my other books. I've been toying with an idea to write a fourth book about Jack, the exceptionally smart squirrel who learned to use simple machines- and is sharing that knowledge with other animals to fight back against humans taking over their habitat. I have a great twist in mind, so the timing of this gift is very... karmic? 

I'm working on a project currently that I need to finish (a trilogy- one book is done and subbed to agents, the next is about one third written, and the basis for the third has been scrapped and a new idea in place). I'm thinking I can use NaNoWriMo to write the next story in Jack's saga. 

But even if I don't get to Jack's next chapter for a few months, just looking at this little guy gives me motivation to not only finish my current project but to plan the details in Jack's story. 

Wishing you motivation and good people who give it to you-


Char

Tuesday, May 26, 2020

Enough! The Gloves Come Off...

No one knows better than me how tough the book business is. Unless you're a famous, or have hit the bestseller list with a previous book, authors have to do more and more of the marketing, public relations, and selling of their books with decreasing help from publishers. Everyone's scrambling for money and attention.

But that's not what I'm complaining about. Today, it's about trolls. Specifically, one who promises 'honest' book reviews and helpful marketing. They posted once in my comments, clearly trying to sell me on their services, and I allowed it.

Then they started posting two and three times (or more) on subsequent posts, even those that didn't relate to writing, like last week's post about my painting patio chairs. I've marked them as spam, but somehow they still manage to post in my comments.

So, NEVER USE HONESTBOOKREVIEWS.COM because they troll you until you want to commit felony homicide. (Maybe this will get their attention.) Seriously, if you have to harass and torment a writer to get them to look at your services (we won't), then how good can your service be? These people are as bad as the Replacements by Anderson Windows (they keep calling, mailing, leaving leaflets for new windows WHEN WE HAVE NEW WINDOWS...BY ANDERSON). I would never recommend these two because of the unrelenting harassment.

And as long as I'm ranting- PLEASE STOP SENDING ME STUFF: ASPCA, Disabled American Vets, St. Judes, USO, American Heart Association, and American Cancer Society, to name a few. I support a number of charities. There is only so much I can donate. I make these donations once a year, in October. Save $$ and stop with the 'gifts' which make me believe you're wasting the money I send you to help people and animals by SENDING STUPID STUFF. Playing cards? Almost everyone uses their iPad or laptop. Cards? People send email greetings. Calculator? Use my phone, thanks. And NO ONE really uses a paper calendar anymore.

So chill with sales pitches and stuff, save the earth by reducing this waste, and don't talk to me until October. Then you can all duke it out for donations.

Oh, and here's a picture of my kitty to make you feel better about being a pain in the ass.


Char

Wednesday, January 18, 2017

You Know More Than You Think, But It's Not Enough


I prefer to spend my time writing or revising, but as every published author knows, you have to do public relations. If you're self published, you do it all, but even traditionally published authors get stuck doing quite a bit, especially nowadays with publishers pumping out more books than ever on shrinking marketing budgets, and, I'm going to say it, celeb or high profile authors (who don't need that much promo) sucking up unfair percentages. So keep that in mind as you seek an agent or editor-you know you have to start thinking about promotions (You've been told a million times: get a website, engage on social media, build a following, get involved in the writing community, etc.)

There are plenty of books and videos to give you the basics. You may surprise yourself by how much you already know and may be doing. Lately I've read Your First 100 Copies: The Step-By-Step Guide to Marketing Your Book by Tim Grahl, and I've been listening to video seminars by Steve Harrison. Neither, along with several other books I've read, was the complete  Holy Grail of public relations. Tim's book was for people with absolutely nothing done (not even a completed manuscript). As I have four traditionally published books, I'm not new to this game so I picked up very little from the book. (Hint: get marketing books from the library because buying them can add up.) As for the video seminars, I find them too basic (it's why I don't attend many writing workshops, they are geared for beginners), long winded (it could have been done in less than an hour), and a lot of these seminars are better suited for non-fiction and those who want to get into public speaking, presentations, and making money off what they know. The presence of a well-known person (who isn't a writer, but an editor/publisher) didn't help and rather hindered the presentation as it was a walk down memory lane for too long a time for me; I don't have hours to sit and listen to things I already know or don't need to know.

For beginning writers, it would be inspirational and especially helpful if you need tips on how to keep writing, perfecting your work, starting your social presence. For additional $$$$$, you can hire these people or buy a series of videos taking you step by step through promoting your book. I'm neither recommending nor not recommending; you need to decide how to spend your money based on your needs.

At least I've learned how much I do know. I'm not claiming to know it all, and I'll keep searching for more books, videos, seminars, and classes to help with book marketing, but I'm in a decent place for things I can do on my own. Things I can't do, like hook up with people in higher places who can push my book further is why I hired a part time publicist like Rebecca Grose of So Cal Public Relations.

If I discover any groundbreaking information, I'll share, but I'm finding everything you need to start is mostly available in books and videos you can get on your own.

Char