Serendipity or Opportunity?

I fell on some ice Wednesday. I didn't think it was a big deal- until Thursday night. I could barely move on Friday morning and was forced to cancel my appearance at the Burlington Country YA Author Book Festival. I was dreading yoga on Monday morning, although I was starting to feel better.

Should I go... or stay home in my comfy jammies, with a cup of chai, and finish those revisions...?

Sigh.

I went. After class I chatted with my fellow sufferers and mentioned my fall, and that I had to cancel going to a book signing. This lead to them asking if I was an author? What did I write? Would it be suitable for her grandchildren?

I handed out bookmarks. Sometimes this can generate online sales. Then, reluctantly, unsure, one woman mentioned she was a writer too. Memoir, not published. She shyly asked questions about writing, publishing--and would I come speak to her writing/critique group at the library?

From a small chat I've (hopefully) made a sale and although I won't get a speaking fee, my appearance may garner more sales from both the audience and the library (if they don't have my books already). You just never now when an opportunity for a sale, even for one book, will arise. Maybe that one book will be recommended for a book club, where all the members buy a copy. Or a teacher wants you to talk to her class because they'll be discussing your book after she buys a copy for each student.

Keeping all these scenarios in mind, here are 5 tips:

1. ALWAYS carry bookmarks. I've found business cards are static, boring, and too small to be effective. There are a number of companies that can print them economically and assist you (or for a small fee) do the design.
2. Use bold colors and an attractive, easy to read font. Larger bookmarks allow you to post more information. Smaller ones are easily lost.
3. Put your covers and (if possible) an illustration from the book prominently showcased. Graphics draw the eye quicker than blocks of text.
4. List important information: your name, full title of your book(s), the publisher, your website/blog. I would also recommend the ISBN so librarians and teachers can quickly find your book and order it!
5. USE THEM. Bookmarks don't bring any attention to your book sitting on your desk. Hand them out, leave them in bookstores, libraries, schools, workplaces, Starbucks, etc. The worst? They get thrown out. The best? Someone picks it up who could help your career.

See you next week!

Char