The Winner!

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you won't know about the cool things on there, like the most recent giveaway. Here's the most recent post: https://charlottebennardo.com/2025/10/28/and-the-winner-is/

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Top Five Reasons Not to Indie Publish

 You're thinking about going the Indie route. I hear ya; traditional publishing is almost completely closed without an agent, especially since all the writers conferences have been cancelled. Before you get all giddy about finally becoming a published author, here are the five reasons YOU SHOULDN'T INDIE PUBLISH:

Photo by Andrea Piacquadio from Pexels

1.  Crappy cover art. If you're not a tech whiz, or know anyone who can create an amazing ORIGINAL cover, then don't bother. Covers generate interest before the story, before any queries, before your name. Spend the time and/or money to get a great cover. Remember, if it was done by someone for free, generally it looks it. 

2.  Not enough or no editing. I've seen bestsellers from giant publishing houses with the occasional typo, wrong tense, time flub, etc. It happens. When these mistakes run all through your manuscript, it looks like you simply slapped that puppy on Amazon as soon as you could. If you did that with your manuscript when you were submitting to agents and/or editors, no wonder you're considering Indie publishing.

3.  "I'm going to make sooo much money!" Yeah. No. Does it happen? Once in a while, yes. I'm sure people can give me two or three names of mega successful Indie authors; I can show you ten thousand who didn't. Don't be fooled into thinking if you throw something up for $.99, that people won't care if it's not perfect and you'll make thousands because people want cheap. Hint: they don't care if they spend under a dollar or over $30; the book better be good or no one's buying it.

4. Your tagline (the 1-2 sentences giving the reader a short preview about your book) is better than the actual book. Anyone can write a sentence about a story- you have to live up to it. And if you don't, even if you give the book away for a promo, word will get around and no one will want it, even if it is free. Crap is crap and no one thinks it's a deal to get it for nothing.

5. It's soooo easy! Again, yeah, no. It's not. One simply doesn't write the story, pop on a cover, and put it up for sale (or at least, one shouldn't). Selling an Indie book is harder than a traditionally published book. While publishing houses are demanding more marketing by authors and cutting down what publicity they will help with (unless of course you're already famous), an Indie author-publisher has nothing. You will have to foot the bill for the free books you send to reviewers, to bloggers, as a promo, etc. You have to figure out how to get into book festivals and stores who generally want nothing to do with Indie authors. Indie authors are still pretty much the ugly, unwanted stepchild. There is nothing easy about going it alone so don't listen to anyone (especially a 'publisher' that will 'help' you for a fee....).

As a hybrid author (4 books with traditional publishers: Sirenz, Sirenz Back in Fashion, Blonde OPS, Beware the Little White Rabbit - anthology, 3 Indie pubbed)- Evolution Revolution trilogy: Simple Machines, Simple Plans, Simple Lessons) I can definitely tell you that traditional may be demanding as far as pleasing an editor who has a 'vision' for the book that you may not totally agree with, and a crazy deadline schedule, but more doors open for a traditionally pubbed author. I don't want to discourage you, but see above. If any of these apply to you, maybe you want to consider dental school.

I wrote this post because I got a free download of a book from an ad on Facebook. Indie book- she's doing her own marketing, good for her! Part of #5 is taken care of. The cover looked amazing. Yay! she conquered #1, I'm really interested! If I like the first one, I'll pay for the rest of the series! I don't know her motivation, so I can't speak for #3, but since she's done well so far, let's assume she's not just thinking moolah, but is dedicated to her creativity. Uh oh, snag. I hit problems with #2. The tagline drew me to the story, and initially, the manuscript lived up to the hype- for about half a chapter. With all the errors: spelling, grammar, timeline, and format (missing or misplaced words, sentences ending in the middle of the line and continuing on the next line), it just killed me. I liked the premise and I think this writer could have a good story if only she had spent the time reviewing, revising, and getting someone to give her honest advice. It would help considerably if she previewed the ebook before okaying it to go live. The mistakes were so frequent that I honestly can't finish the book. I'd like to know what happened to the characters, but not enough to waste my time grinding my teeth over all the mistakes. So she lost the sale of every sequel because of the first sloppy book.   

Do I feel bad? Not particularly. I spent so much time getting my illustrations and words and format on my Evolution Revolution series as perfect as I could (and still a few mistakes got through...) that I have no patience for anyone that lets that many mistakes go, brushing it off as possibly unimportant because it's 'about the story.' Don't kid yourself, it's about the total package. Maybe someone will review it and tell her and she'll get it. And no, I'm not going to name the book for the same reason I don't do reviews; no one thanks the messenger.

Char

Go! And DON'T Come Back!

Last post of the year, looking back and forward, blah, blah. You know the drill. Here's my list of things and people that should stay in 2019 and never 'grace' us with their presence:

Photo courtesy of cottonbro, Pexels

1. Anything Kardashian. Seriously, we've ALL had enough. If you're going to law school Kim, hit the books and stay off TV and out of the media. And find something for the rest of your family to do.

2. Every. Single. Politician. We're tired (I'm speaking for a lot of people) of your bickering, backstabbing, lying, self-serving non-representation. All of you, out the door! We want fresh, new, unsoiled, eager representation (who won't bring half their family in to make money off ties with US gov). Clear both sides of the aisle.

3. Antonio Brown. You can't keep your hands to yourself or your mouth shut. (Disclosure: I am a very dedicated Patriots fan and he would have been great, but... ethics apply.) And, take all those other dirty players (and coaches, managers, etc., and I don't care if they are future Hall of Famers) with you. It's time the NFL cleaned house. There should be absolutely no room for players with assault and other criminal records. If they're cleared in court, fine. Until then, out! You are seriously angering female fans.

4. Twitter trolls. You know who you are. A person makes an observation, and you want to be angry, and butt hurt, so you jump all over them because your opinion is different. It's narcissistic and what I've read but can't remember the term, darn it, is the abuser blaming the victim. Hey, I think there are some real whacko opinions out there, but they are opinions and protected under the Constitution. Ok, you don't agree, you may even be horrified (I've been) but make your point and move on (unless there is a clear danger, like someone making a threat- different story). If you have to smear them, and continually harangue them, you need therapy. And another hobby.

5. Amazon screwing authors. Indie authors receive pennies for their books. Jeff Bezos, you have your billions (or is it trillions now? oops, forgot about the divorce...back to billions). Either way, your stranglehold on authors and the monies they don't get from Kindle Unlimited is cruel and soooo not fair. There should be no 'returning' an ebook after people have read it. A few pages to peruse, but if they buy it, they pay for it- no give backs. And the same thing goes for you, Audible. No returning audio books and then making the author pay. Seriously, I have some very bad words on my tongue...

6. Reality shows. Hint: they are scripted and therefore, that's false advertising. I'm glad Snookie and crew are gone, but take the housewives, the sister wives, and everything else fake back to oblivion.

7. Excess and unrecyclable plastics. Some things need to be plastic, like medical devices and car parts. But we don't need plastic straws every time we get a drink (what, are you 2?). Manufacturers, please don't wrap instruction booklets in plastic. It's ridiculous the amount of plastics used for silly things. Maybe plastics should be constrained (as much as possible, I understand chemicals and situations may call for something different) to only those which can be recycled. Lego bricks- why can't they be made from recycled plastics? And other toys? How about bricks which could be used for building houses? All public benches? We might be able to save trees if we can substitute recycled plastic products. It would be great if a brilliant scientist somewhere created a microbe that eats the stuff (I've heard rumors, is it a reality? If so, let's get on this and clear out landfills and the oceans...).

8. 'Designer' animals. With so many animals in shelters, waiting to be euthanized, I can't look at those designer dogs, which cost hundreds, if not thousands, and not think less of its owners as a person.

9. Idiotic prison systems. What good does it do anyone when prisoners are locked up with nothing to do? Let prisons run animal shelters. Teach prisoners how to train service animals. Just think of all the therapy and service animals that could come from overcrowded shelters and go to people in need of them. Prisoners would be busy performing a desperately needed service, and we all know animals reduce stress levels. Training a single dog could save thousands of dollars for people who need one, plus giving prisoners a real chance at a form of restitution. Think about it!

10.  I'm looking at you, Big Pharma. There is no justifiable or ethical reason why these companies get to charge Americans hundreds of dollars for insulin and other medications when Europeans get the same drug for pennies on the dollar. We are funding research, but don't gouge us! Same price for everyone. And shame on you- you have blood on your hands.

11. Those stupid Progressive, Geico, and Liberty Mutual commercials (to name a few). You've done them to death. We're sick of them. Goodbye Flo, Jaime, gecko, emu, etc.

12. Any more remakes of Spiderman, Batman, Superman, etc. Hollywood, there are mega tons of books out there- and don't forget the Indies- when you search for a new project. Not another Star is Born, or Tarzan, or even Dracula. I'm not saying don't do any movies based on those characters, or any which include the characters, but STOP remaking the original plot over and over and over.... If you're hard up, check out some books from the library. Talk to people. See what's a new trend.


Well, that's my list for now. More will come to mind as we wind down the last dregs of 2019. May 2020 be kinder to all of us- people, animals, Earth, and Fate.

See ya on the flip side....

Char